Alix Rijckaert
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/ 8 February 2007

Valentine’s Day sends flower sales soaring

Traditional roses and all other red flowers are in demand at the Aalsmeer flower auction in The Netherlands, one of the world’s biggest, where the approach of Valentine’s Day means sales are soaring. During these busy days Aalsmeer, nicknamed "The Wall Street of Roses", doubles its daily sales to almost 40-million flowers a day.