Who’s who in the broadcast zoo? Josef Talotta grabs the remote-
The number of print titles competing for space in the living room has burgeoned over the last few years, and the fight for readers and revenue is intense. Josef Talotta speaks to the sector’s leading editors about their USPs.
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/ 9 November 2004
What is it with local celebrities – or "schlebs" as Gwen Gill calls them – that they can’t seem to pick up on the media’s branding opportunities? Josef Talotta says it’s just a matter of putting the ingredients together.