Kate Holton
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/ 27 November 2007

Social networking drives advertising changes

A hunt for Britain’s top university is helping mobile firm O2 tap Facebook’s burgeoning audience and reflects the innovation advertisers need to tap the potential of such sites, analysts say. Social networking sites such as MySpace, Bebo and Facebook are hugely popular with younger internet users — vital but hard to reach for advertisers.

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/ 19 January 2007

Global digital music sales skyrocket

Global digital music sales almost doubled in 2006 to about -billion, or 10% of all sales, but have not yet reached the industry’s ”holy grail” of offsetting the fall in CD sales, a trade organisation said. The International Federation of the Phonographic Industry expects digital sales to account for a quarter of all sales worldwide by 2010.

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/ 3 November 2006

TV industry slow to react to internet

Google will make more advertising revenue in the United Kingdom this year than Channel 4, the publicly-owned broadcaster’s chief executive said on Wednesday. Andy Duncan said some broadcasters had been slow to recognise the challenge posed by the internet and multichannel TV, which cut into the audience and ad revenues of terrestrial broadcasters.

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/ 17 October 2006

Music industry in 8 000 new file-share lawsuits

The music industry has launched a fresh wave of 8 000 lawsuits against alleged file-sharers around the world, escalating its drive to stamp out online piracy and encourage the use of legal download services. The International Federation of the Phonographic Industry, which represents the world’s music companies, said on Tuesday the new cases were brought in 17 countries.