Matebello Motloung
Guest Author
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/ 6 September 2007

South Africa’s magazine minefield

The Media magazine last year described the explosion of consumer titles in the print market as a magazine minefield. Spurring the growth has been the country’s recent economic boom, which has seen South African consumers spoilt for choice with the number of magazines quadrupling in the past decade. Only time will tell which titles will survive the boom.

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/ 22 August 2007

Bringing business to the people

SABC economics editor Siki Mgabadeli dreams of a world where business news is accessible to Joe Public and she is determined to make it happen. That is one of the reasons why she won the 2007 Vodacom Rising Star Award for exceptional women in the media under the age of 30. Matebello Motloung spoke to her.

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/ 22 August 2007

Editor vs Brand: Who dominates?

Editors are increasingly under pressure to be more than just in charge of editorial content but also to be brand ambassadors for their publications. This may be beneficial in building the profile of the magazine but what happens when brand and editor start competing? Whose star should shine the brightest? Matebello Motloung looks at the dynamics of the brand-editor relationship.

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/ 22 August 2007

Mathatha Tsedu: The distinct African

<i>City Press</i> editor Mathatha Tsedu’s vision of creating a "distinctly African" newspaper is finally paying off. For the first time in four years, it sold more than 200,000 copies. Matebello Motloung asks him why this strategy failed with the <i>Sunday Times</i> and where he is taking his newspaper.