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/ 19 February 2007
The under-30s market has become increasingly techno-savvy. Media targeting this audience has responded by merging various mediums in a bid to attract and keep their attention. Matebello Motloung reports.
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/ 23 January 2007
With the 2010 Soccer World Cup on our doorstep, South Africa’s outdoor advertisers are displaying increasing levels of creativity, ready to compete for a huge slice of the advertising revenue. However, city councils seem unprepared for the outdoor rush. Matebello Motloung reports.
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/ 19 December 2006
SABC head of news Snuki Zikalala has been under constant media scrutiny since his appointment in 2004, with his management style and loyalties constantly questioned. Matebello Motloung takes a closer look at the man many believe is determined to turn the public broadcaster into a government mouthpiece.
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/ 19 December 2006
Several heads rolled this year and some even collided as the media reported on one public relations blunder after another starring journalists, government spin doctors and politicians. Matebello Motloung takes a closer look.
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/ 19 December 2006
The weekly newspaper market is abuzz with movement from several angles. All eyes are on newcomer <i>The Weekender</i> to see if it will survive this competitive market. Meanwhile, established papers are introducing more and more supplements in a bid to attract readers and advertising. Matebello Motloung reports.
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/ 22 November 2006
Can you imagine tuning in to your favourite radio station only to hear an audio of someone being murdered? This is how two American shock jocks came to be fired in 2004. Although the situation in South Africa has not reached such tasteless proportions, Matebello Motloung looks at how our local shock jocks are kept in check, and the value they bring to their radio stations.
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/ 22 November 2006
Did we ever have a golden era in journalism? Editors continue lamenting the lack of skills and senior journalists in our industry but have newsrooms not always been overworked, underpaid and far too junior? Matebello Motloung explores.
Recent reports of non-payment of commissioned filmmakers has fuelled speculation that the SABC Content Hub has bitten off more than it can chew. Matebello Motloung gets to the bottom of the problem.
There is much more to the Cape media market than meets the eye. Advertisers often do not understand its unique profile and fail to spot potential new audiences, writes Matebello Motloung.
For five decades, <i>CAR</i> magazine has been the frontrunner in the motoring magazine industry. Matebello Motloung asks whether newly launched titles will send its readership crashing.