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/ 19 December 2006
Imagine a world where you could actively sell advertising on archived content. Well, it is here, says Matthew Buckland.
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/ 19 December 2006
Magazines have not enjoyed the same high profile, runaway success of their newspaper counterparts in the online world, writes Matthew Buckland.
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/ 22 November 2006
Online advertising is not only about clicks, leads and acquisitions- branding is important too, writes Matthew Buckland.
The media world is undergoing profound change. We know the great catalyst for these changes has been the onward march of the digital age and the arrival of the internet.
Matthew Buckland says competition in the online financial news industry is heating up.
Matthew Buckland on the online trend where every man and his blog are joining in on the writing game.
Matthew Buckland tells us why media bosses should ditch their internet paranoia and start cashing in.
The British are spending more time online than watching television. Can South Africans ever match this trend, asks Matthew Buckland.
Since blogs have made their way into the general population’s consciousness, big media have been trying to work out how to get a slice of the action. Now Johnnic has its own citizen journalism website reporter.co.za. Matthew Buckland wonders if it will work.
Some say "Web 2.0" is just the latest meaningless buzzword in a long list of internet hyperbole. But Matthew Buckland argues that such labels can be useful.