Matthew Buckland recently returned from an online conference in Madrid, where talk of the medium’s "boom" dominated events. Those words have been used before, but now even Bill Gates is saying all media channels will soon be powered by the internet.

An alternative to the antagonistic relationship that often exists between print and online is an obvious collaboration that results in better journalism. Matthew Buckland explains.

Here’s a prediction. Expect online advertising to increasingly resemble television commercials. Soon there won’t be too much difference between an advert you see on your box and an advert you see on a website you happen to be visiting. They may even be one and the same thing.

When <i>The Media</i> launched three years ago, those who still had jobs in the online industry struggled with damaged reputations from the dotcom fallout. Today, says Matthew Buckland, a more sober online industry appears to be on much steadier ground.

It means "quick" or "informal" in Hawaiian. Matthew Buckland explains the latest form of web-based "open content", which has net wizards in a spin.

When will online journalism make a real impact in this country? Matthew Buckland argues that until online news publications start to publish more original stories, they’re not going to be taken seriously.

If it’s not the traffic or the advertising model, why is online experience a massive growth in revenues? Matthew Buckland finds some answers in a Standard Bank case study.

Google has bust in on the turf of local search engines Ananzi and Aardvark, making it easier to search the South African web than ever before. But, says Matthew Buckland, the locals know how to spell "Xhosa" correctly.

Matthew Buckland looks at what the net does in the advertising arena that traditional media can’t, and argues it goes beyond branding, allowing people to transact with the advertiser and buy the product right there and then at the online shop.