Songezo Zibi
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/ 5 December 2007

Are they serious?

”Seeryas”, as the advertisement, says. Alexander Forbes seriously expects us to believe that its recent appointment of an executive chairperson, Bruce Campbell, followed by the resignation of its talented black chief executive, Peter Moyo, and his replacement by the same Campbell, demonstrates the financial services giant’s commitment to transformation, writes Songezo Zibi.