With more products targeting the youth than ever before, why isn’t more spend going into dedicated youth media? Harry Herber says it’s a question of resource.
Can alternative media go where mainstream media supposedly can’t? Can it give advertisers real "reach" in the elusive youth market? Kim Novick writes that the smart brands choose a mix of platforms.
In the immediate aftermath of the Asian tsunami, blogs were a major source of news and assistance. The disaster also highlighted a new form of blogging, called vlogging. Matthew Buckland explains.
If conservation is to be mainstreamed, its practitioners cannot afford to ignore big businesses such as mining and oil companies, says Valli Moosa on taking over the reins at the largest conservation NGO in the world. <i>Earthyear</i> spoke to Valli Moosa the day after his election as president the IUCN-The World Conservation Union.
Last Monday, the Constitutional Court handed down judgement in the case of Ethel Robinson and dealt a blow to the 2,3-million South Africans who described themselves as life partners in the most recent census. Robinson was in a monogamous life partnership for 15 years and sought to claim maintenance from her deceased partner’s estate.
It’s always a tough question to answer: What exactly do you do, the day after a wild party, when you have drunken and unconscious friends lying around your place? Do you leave them alone and let them sleep it off? Or do you take advantage of the fact that they are unconscious, to play with them, decorate them and make them look stupid — and then take pictures to show everyone on the internet?
With new technology on the horizon and the presence of big-name multinationals in the local media research space, can we expect vast changes in the structures and methods of media measurement? Kevin Bloom investigates.
The question was put by a Thai official who wanted to know why none of the networks had put out an alert. They all have full-time meteorological expertise, all have people who know (or should know) that an earthquake of such magnitude out at sea causes a tsunami.
Pity business owners, especially agricultural. On top of all their woes, they are being asked to contribute to the national effort to reduce unemployment. The free market, driven by competition, is by and large the only way goods and services can be efficiently made and distributed. The agricultural sector faces a difficult balancing act in unpredictable markets.
The eyes of the Anglican world, Christianity’s third-largest denomination, were last week focused on an agreeable Victorian Italianate mansion in Northern Ireland. Anglicanism’s biggest cheeses — 35 of its 38 primate archbishops and presiding bishops — were sequestered inside, supposedly praying about the church’s future. This urgent desire for a united Anglicanism is a recent development.