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/ 16 July 2003

smart start

In case you’re wondering why it took Daimler-Chrysler South Africa nine months to get around to launching the smart car to the public after Budget took delivery of their first examples, the answer surely lies in the press pack. With just one of the myriad press releases occupying a full 32 pages of enthusiastic prose it must have taken the poor buggers forever to produce. But we won’t inflict the full 5 525 words on you — just the important ones.