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/ 19 December 2006

The Outside Story

Outdoor advertising in Africa, not unlike the continent itself, is defined by its own set of challenges, writes Kim Novick. But outdoor media owners are living up to that challenge and adspend on the rest of the continent has doubled in the past seven years.

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/ 19 December 2006

Master of spin

It is not often that a spin-doctor gets lauded by the media for being "honest". The two concepts seem inherently contradictory. However, when Joel Netshitenzhe left his position as head of Government Communication and Information Services to head the policy unit in the Presidency full time, journalists wrote glowing articles about his integrity. Libby Lloyd interviewed him.

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/ 19 December 2006

The Weekly Survival Game

The weekly newspaper market is abuzz with movement from several angles. All eyes are on newcomer <i>The Weekender</i> to see if it will survive this competitive market. Meanwhile, established papers are introducing more and more supplements in a bid to attract readers and advertising. Matebello Motloung reports.

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/ 19 December 2006

A Hungry Continent

Media adventurers are spreading their wings into Africa and undoubtedly reaping the benefits. But why are the explorers among us so few and far between? There is after all a whole continent out there hungry for entertainment and information, writes Fienie Grobler.

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/ 19 December 2006

Readers digested

Radio remains king while newspapers are raking in more readers. Fienie Grobler outlines the key findings of the latest readership data released by the South African Advertising Research Foundation (SAARF).

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/ 19 December 2006

Campus Take-Over

Marketers and media houses have woken up to the new market savvy generation of students, realising that the early birds do indeed catch the worms. But it is not the easiest market to capture. Fienie Grobler reports.