Across Africa, political communication is rapidly moving online. Advocacy groups and public institutions now rely heavily on digital platforms to reach voters. Social media advertising, sponsored search results, and targeted display campaigns allow political messages to spread quickly across borders and demographics. Recent elections across the continent have highlighted how digital platforms influence public debate. […]
The proliferation of sponsored content is streamlining ethics on social media platforms
SA scored many accolades at this year’s Cannes Lions advertising festival, but not a single award for digital work. This was hardly surprising.