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/ 11 January 2008

Swiss Army Knife makers branch out

It was the flip-open tool of the 20th century, but the Swiss Army Knife fell out of favour as cellphones and MP3 players vied for pocket space. Now from their base in what is popularly known as Swiss Army Knife Valley in central Switzerland, its makers are fighting back with a range of products carrying the iconic brand as well as the creation of a flagship store in New York.