Perfumer Tammy Violet Frazer looks at how fragrances for men have changed over the years; from light, fresh citrus notes to sweet and smoky notes.
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In the fragrance industry, perfumers are champing at the bit to offer distinct personalised fragrances, writes perfumer Tammy Violet Frazer.
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Now is an exciting time for cars and scents, because we can harness smell to tell a story about the beliefs of a brand, writes Tammy Violet Frazer.
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In a world where at least one fragrance is purchased every second, there’s a lot of strategising that goes into attracting the attention of customers.
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In the fashion and apparel space, the relatively recent phenomenon of children’s fragrances is positioned as an add-on purchase, or a gift.
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Fragrances especially natural scents, which are more subtle and nuanced than chemicals – smell different on different skins because of skin chemistry.
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"A fragrance is a framed story, and sometimes how that story is told is as important as the juice itself," writes perfumer Tammy Violet Frazer.
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Tammy Violet Frazer writes about the powerful link between smell and memory.
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Want to make your own perfume? Tammy Violet Frazer advices that you don’t, but rather spend time at home with the scents of raw materials.
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"The shape, style and colour of a perfume bottle plays a vital part in your attachment to a fragrance," writes Tammy Violet Frazer.
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Perfumers should seize the essence of the notes to construct a story that will be pushed through every available marketing and advertising channel.
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Formulating a fragrance is made more complicated by the complexity of sourcing raw material for the final scent.
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How exactly does one capture – and release – the essence of a luxurious hotel in a fragrance?
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A perfumer has many details to consider when composing fragrance for skincare products.
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Apt descriptive prose, comparisons and personal truths from perfume aficionados are what drive the purchase of perfume online.
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There are marketing gurus and cosmetic chemists around the world thinking about how to distribute the "nectar of the gods" in a more saleable form.
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More and more people are curious about the art behind perfume and scent.
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It is all about dedication to the integrity of the craft, where a designer or celebrity promotes the perfumer’s expertise in a "collaboration".
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A house scent can make guests feel immediately at ease, but it can be dangerous if not executed properly.
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When experiencing a perfume, the effect it has is only between the wearer and the juice itself.
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It is often easier to decipher those gourmand food-like notes in perfumery than, say, the smells of ambergris or indole.
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The creation of perfumes is informed by scientific research into smell and memory, but also by art and literature.
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We should be investing in local technology, otherwise the only winners are logistics companies that transport our precious natural resources away.
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An African hand helping to preserve a fragile and dignified business – rose harvesting.
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