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/ 11 May 2004

Google auction: IPO revolution or disaster?

Google’s initial public offering has a lot of people salivating for a piece of the action — an appetite that the internet search engine leader hopes to satisfy by inviting the masses to the bidding table. But the approach could backfire if Google can’t meet the intense demand or the bidding pushes the IPO price so high that the shares are perched to topple once they begin trading.