The new era of intentional beauty: Trends defining 2026
/ 20 February 2026

The new era of intentional beauty: Trends defining 2026

Beauty is entering a more thoughtful phase. After years of high-glam filters, fast trends and overconsumption, 2026 is shaping up to be defined by intention. Consumers are no longer chasing every new launch. They are asking sharper questions. They are choosing products and services that align with their values, identity and long-term goals. As a […]