IN its first foray into the Chinese market, the world’s largest gold firm, Anglogold, on Monday announced a series of initiatives to boost China’s gold market. The drive is co-sanctioned by the World Gold Council. Announcing the plan in Beijing, China, Anglogold CEO Bobby Godsell said he sees China developing as a major growth market for gold consumption in the next millennium. Accordingly, key components of the drive in China will include promoting institutional investments in gold, effecting structural changes in the gold market, and motivating savvy marketing within the gold trade.