/ 24 November 2004

Don’t read this — it’s a story about Aids

Ok, if you ignored that injunction and are still reading, you’re clearly a contrarian character. You’ve decided to pay no heed to the mental health warning on this column. That may make you an exception among most readers.

The reason is because the ”don’t read” message is redundant for the majority of your peers. The mere sight of the word Aids in a headline is sufficient turn-off. Even the political controversies, driving most Aids coverage, have become passÃ