The Loerie awards have come and gone, leaving hundreds of hungover, bleary-eyed advertising industry types in its wake. Not everyone could be a winner, but it seems everyone could stay up until the wee hours, drinking to celebrate or commiserate.
And what about the ads? South Africa’s advertising industry has a good reputation, and for good reason, but what do you think of the winners?
The judges may have their criteria in making awards, but it is the public that are faced with these images day in and day out. What makes you like an advert? Does Lucky, the three-legged cheetah in the VW ad, make you tear up? Does any display of politically correct bonding make you vomit, rather than reach for an ice-cold Castle? Are you a sucker for a cute puppy? Let us know what you think.
Here are some of the winners:
Gold award: TV and cinema: “Lucky” (Ogilvy Cape Town (Pty) Ltd)
Gold award: TV and cinema: “SA United — Car Guards vs Boytjies, Divas vs Taxi Drivers, Cafe Owners vs Mamas” (Ogilvy Johannesburg)
Gold award: Alternative media and field: “Fetch” (Saatchi & Saatchi Johannesburg)
Grand Prix: Outdoor and ambient: “Trillion Dollar Campaign” (TBWA/Hunt/Lascaris Johannesburg)
The Grand Prix is the top award of the evening. This campaign has already won awards throughout the world, most notably at the Cannes Golden Lions.