Bridgestone withdrawal another blow for F1

Japanese tyre maker Bridgestone Corp said on Monday it would quit Formula One next year, dealing a further blow to the sport after the recent withdrawal of other high-profile firms due to the global downturn.

Bridgestone said it would end its contract as the official tyre supplier to the FIA, raising questions over who would replace it after French rival Michelin pulled out in 2006 and US maker Goodyear left in 1998.

“Bridgestone today announced that it will not enter into a new tyre supply contract with the FIA Formula One World Championship series,” the Tokyo-based tyre and rubber industry giant said in a statement.

The move comes after Toyota Motor pulled out of hosting the Japanese Grand Prix, while Honda has sold its team as the companies struggled to fight off the global recession. There have also been casualties in other motor sports.

Bridgestone has supplied tyres to F1 for 13 years and has been the exclusive supplier to the series since 2007.

Its current contract expires at the end of the 2010 season.

Bridgestone, battered by a global auto industry slump amid the economic downturn, said it was “addressing the impact of the continuing evolution of the business environment.”

Bridgestone, which vies with Michelin to be the world’s top tyremaker, posted a net loss of $420-million for January-June, a turnaround from a profit a year earlier.

Last month Bridgestone said it would shed nearly 900 jobs in Australia and New Zealand as it closes plants amid the worldwide slump in demand for cars.

Toyota Motor in July pulled out of hosting the Japanese Grand Prix at its Fuji Speedway circuit from next year.

Honda has sold its Formula One team while Suzuki and Subaru have withdrawn from the world rally championship. Motorcycle maker Kawasaki has exited the MotoGP and Mitsubishi is quitting the Dakar Rally.

The Japanese tyremaker, which also makes industrial rubber and chemical products and sporting goods, said it would redirect its resources toward new technologies and strategic products.

“The business environment is changing greatly,” company spokesman Makoto Shiomi told AFP.

“We need to concentrate our management resources on strategic areas and technological innovation,” he said, adding that one of the priorities would be development of more environmentally friendly products.

He added that Bridgestone was “not in a position to judge” which company would be the next official tyre supplier for Formula One.

Bridgestone says on its website that in 2009 it made about 40 000 Formula One tyres for 10 racing teams in its factory in Kodaira, a western suburb of Tokyo.

It also says online that its F1 exposure has boosted its brand recognition over the years.

“In 1996, Bridgestone’s brand recognition in Europe’s five largest countries was 13 percent, but by 2003 it had risen to 34 percent,” the company says.

“In recent years the arrival of Bahrain and China to the F1 championship has enabled Bridgestone to increase its activity in the Middle East and Far East.”—AFP


Client Media Releases

Don't judge a stock by share price alone
UKZN School of Engineering celebrates accreditation from ECSA
MTN celebrates 25 years of enhancing lives through superior network connectivity