Team SA scores Proctor & Gamble partnership

The South African Sports Confederation and Olympic Committee (Sascoc) is expected to announce a partnership with consumer products company Procter & Gamble in Johannesburg on Wednesday.

This follows Sascoc president Gideon Sam’s plea for corporates to give financial support to Team South Africa months before the London Olympic Games.

“I know we rely largely on the Lotto for funding and I’m appealing to them to be more accommodating at this vital time in our sporting calendar,” Sam said at a Olympic Games briefing last month.

Procter & Gamble is also a partner of the International Olympic Committee (IOC) from the London Games over the next five Olympic Games.

“Even if it was R100 000 the most important part as we stand now is that any assistance is appreciated and we are very excited about it,” Sam said on Monday.

“It goes to assisting athletes and ensures that every athlete gets a fair deal … Procter & Gamble’s assistance come at the right time, and it’s the right thing to happen to our athletes and hopefully we can make a string of small announcements.”

Short-term solution
Sam said it was unlikely that Sascoc would be able to clinch a premier sponsor for the long term, but the money they received would enable athletes to travel abroad and locally in their pursuit of securing qualifying standards.

Sascoc has spent R36-million on the Operation Excellence Programme and a further R24-million was due to be spent by the completion of the Games.

The sporting body has in recent years relied heavily on the National Lottery Fund to support athletes with R400-million spent over the past three years.

This was already a massive increase from the R90-million the team received for the 2008 Beijing Olympics.

Sascoc also secured a technical gear sponsor of R25-million with Chinese clothing company Erke, who will be Team South Africa’s official supplier of generic sport and competitive gear through to the 2016 Olympics in Rio de Janeiro, Brazil.

Sam said it was encouraging to see the athletes turning up the heat in qualifying for the Games, and he expected a team of between 120 and 140 for the Games in July.

This is almost half as many athletes South Africa sent to the 2008 Beijing Olympic Games.

High standards
It is more than was initially expected despite stringent qualifying standards set by Sascoc.

The South African team returned with one medal — the long jump silver by Khotso Mokoena — and Sascoc subsequently set a medal target of 12 for this year’s Games.

“Still we have to give support to the men’s hockey team and we can see the athletes are turning up and opening the taps and we want to support everyone,” said Sam.

He said the athletes responded positively after Sascoc said they would not be taking any passengers to London.

“Looking at cycling at the SA National Road Cycling and Time Trial Championships in Mpumalanga at the weekend — they are all aiming to qualify.

“If you are there [Olympic Games] and if you qualified in the correct way anything can happen and I am excited and happy to see athletes took up the challenge.” — Sapa

These are unprecedented times, and the role of media to tell and record the story of South Africa as it develops is more important than ever. But it comes at a cost. Advertisers are cancelling campaigns, and our live events have come to an abrupt halt. Our income has been slashed.

The Mail & Guardian is a proud news publisher with roots stretching back 35 years. We’ve survived thanks to the support of our readers, we will need you to help us get through this.

To help us ensure another 35 future years of fiercely independent journalism, please subscribe.

Advertisting

‘Frustrated’ police resort to force

Regulation uncertainty leaves slap-happy police and soldiers to decide when people should or shouldn’t be allowed on the streets

Mail & Guardian needs your help

Our job is to help give you the information we all need to participate in building this country, while holding those in power to account. But now the power to help us keep doing that is in your hands

Press Releases

New energy mix on the cards

REI4P already has and will continue to yield thousands of employment opportunities

The online value of executive education in a Covid-19 world

Executive education courses further develop the skills of leaders in the workplace

Sisa Ntshona urges everyone to stay home, and consider travelling later

Sisa Ntshona has urged everyone to limit their movements in line with government’s request

SAB Zenzele’s special AGM postponed until further notice

An arrangement has been announced for shareholders and retailers to receive a 77.5% cash payout

20th Edition of the National Teaching Awards

Teachers are seldom recognised but they are indispensable to the country's education system

Awards affirm the vital work that teachers do

Government is committed to empowering South Africa’s teachers with skills, knowledge and techniques for a changing world

SAB Zenzele special AGM rescheduled to March 25 2020

New voting arrangements are being made to safeguard the health of shareholders