The Mail & Guardian is growing.
Despite an increasingly demanding climate for newspapers worldwide and South Africa, the Mail & Guardian has managed to grow its readership year on year. It is the only newspaper in South Africa to do so.
The Audit Bureau of Circulation (ABC) released its results for October to December 2015 in Cape Town on February 18 2016, where they remarked on the “astonishing growth” achieved by the M&G.
The M&G achieved quarter-on-quarter growth of nearly 10% while our competitors recorded an overall decline of 8%.
The Sunday Times and City Press recorded declines of 10% and 18% respectively, whilst Business Day also declined by 18%. The Financial Mail declined by 23%.
The 23% growth in the M&G‘s subscriber base over the last year is also very heartening.
We have worked hard to improve our service and we appreciate this vote of confidence in our efforts despite a period of industry-wide decline.
We are now circulating over 33 000 copies per week and we are cautiously optimistic about growing that even further.
Quarter-on-quarter growth of digital subscriptions, a core focus of M&G‘s growth strategy, are up 40%, with most of our competitors showing negative growth in this field.
This is possible thanks to you, the reader. We will endeavour to continue bringing you meaningful journalism and providing the kind of newspaper that you want to read.