Anick Jesdanun
Guest Author
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/ 24 April 2008

Nothing to LOL about

It’s nothing to LOL about: despite best efforts to keep school writing assignments formal, two-thirds of teens in the United States admit in a survey that emoticons and other informal styles have crept in. The survey results may give parents, teachers and others a big 🙁 — a frown to the rest of us — though the study’s authors see hope.

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/ 1 April 2008

Yahoo! targets women with new website

Yahoo! on Monday launched a site for women between the ages of 25 and 54, calling it a key demographic underserved by current Yahoo! properties. The site, Shine, is aimed largely at giving the struggling internet company additional opportunities to sell advertising targeted to the key decision-maker in many households.

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/ 7 January 2008

Ad delivery on cellphones set to soar

Your cellphone is a potential gold mine for marketers: it can reveal where you are, whom you call and even what music you like. Considering the phone is usually no more than a few metres away, these are powerful clues for figuring out just the right moment to deliver the right coupon for the store just around the corner.

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/ 2 January 2008

Have you googled yourself lately?

More Americans are googling themselves — and many are checking out their friends, co-workers and romantic interests, too. In a report in December, the Pew Internet and American Life Project said 47% of United States adult internet users had looked for information about themselves through Google or another search engine.

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/ 20 November 2007

Amazon launches own e-book reader is hoping to invigorate a nascent market for electronic books by introducing its own e-book reader with free wireless connectivity. Monday’s long-anticipated announcement comes as e-books remain a sliver of overall book sales, partly because they lack the comfort and intimacy of bound paper.