Hasina Kathrada
Homegrown travel still powers South Africa’s tourism recovery
/ 5 December 2025

Homegrown travel still powers South Africa’s tourism recovery

Domestic tourism is still the pulse of South Africa’s visitor economy, driving local employment and sustaining the sector through uncertainty. Head of Domestic Tourism Mashoto Mokgethi says South Africans themselves remain the industry’s greatest strength. “Domestic tourism is the backbone of our economy,” she says. “It keeps the sector alive throughout the year and ensures […]

Why business events are vital to South Africa’s visitor economy
/ 5 December 2025

Why business events are vital to South Africa’s visitor economy

Business events are no longer just meetings or conferences – they are a powerful engine for South Africa’s visitor economy. In 2023, the sector was valued at an estimated R122bn, up from R72bn in 2022, underlining its growing significance in job creation, regional development, and economic diversification. As chief conventions bureau officer at South African […]

How tourism SMMEs can make big bucks this December
/ 5 December 2025

How tourism SMMEs can make big bucks this December

The December holiday rush is more than a busy season; it is a powerful opportunity for small tourism businesses to boost revenue and build long-term visibility. KwaZulu-Natal alone expects more than two million visitors this festive season, generating around R13 billion in economic activity. For South Africa’s small, medium and micro enterprises, this is the […]

Finding joy in a South African summer
/ 5 December 2025

Finding joy in a South African summer

For Thandiwe Mathibela, General Manager for Global PR, Communications and Stakeholder Relations and Acting Chief Marketing Officer at South African Tourism, the global brand campaign “South Africa Awaits – Come Find Your Joy” has been more than a marketing exercise. It is an invitation to see the country through new eyes. “The campaign began with […]