Author

 
Michele Gershberg

Michele Gershberg

    Obamacare finally a reality
    Obamacare finally a reality
    New Year's Day will bring a fresh test for Unites States President Barack Obama's healthcare overhaul, as...
    Consumers say: 'In tweets we trust'
    Consumers say: 'In tweets we trust'
    Brands that use microblogging sites like Twitter to provide real-time responses to the public are winning a higher degree of trust from consumers,...
    Investors eye Yahoo!'s alternatives to Microsoft
    Investors eye Yahoo!'s alternatives to Microsoft
    Yahoo! faced growing pressure on Sunday to find an alternative strategy to Microsoft's $47,5-billion takeover offer after the software maker walked...
    Bain sees TV time growing faster than web
    Bain sees TV time growing faster than web
    Time spent watching television will rise faster than leisure time spent on the web until 2012, while a major audience for internet video could take...
    MySpace, others, showcase targeted web advertising
    MySpace, others, showcase targeted web advertising
    As investors bet on the future of social networks, some of the biggest players in the field are due to unveil this week ways of piping in advertising to the most personal of media formats....
    Where were you online? Advertisers know
    Where were you online? Advertisers know
    Personal identity has taken on a new meaning in the digital age, where basic facts like your name, address or age are far less important to some...