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Michele Gershberg

Obamacare finally a reality

US President Barack Obama's long-awaited healthcare insurance marketplace launches on New Year's Day after a troubled rollout.

Consumers say: ‘In tweets we trust’

Brands that use microblogging sites like Twitter to provide real-time responses to the public are winning a higher degree of trust from consumers.

Investors eye Yahoo!’s alternatives to Microsoft

Yahoo! faced growing pressure on Sunday to find an alternative strategy to Microsoft's ,5-billion takeover offer after the software maker walked away over a disagreement on price. Yahoo! shares could fall by more than 30% on Monday over the breakdown of talks.

Bain sees TV time growing faster than web

Time spent watching television will rise faster than leisure time spent on the web until 2012, while a major audience for internet video could take even longer to develop, consultancy Bain & Co said on Thursday. The data could be sobering to TV networks and web media companies, which are investing heavily in internet video sites.

MySpace, others, showcase targeted web advertising

As investors bet on the future of social networks, some of the biggest players in the field are due to unveil this week ways of piping in advertising to the most personal of media formats. MySpace, the world's largest social network, is releasing details on Monday of how it is building discrete audiences out of nearly 110-million users.

Where were you online? Advertisers know

Personal identity has taken on a new meaning in the digital age, where basic facts like your name, address or age are far less important to some people than the collected records of what you were looking at online. United States marketers will nearly double their spending on such advertising to -billion next year from -million in 2007.

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