Johan Prins of Mercury media agency tries his hand at selling diet pills to children. This is the sixth edition of our monthly Planner’s Perspective feature where we give a fictitious brief to a media planner. This is how Prins would have convinced parents to buy a revolutionary new treatment for obese children.
<i>City Press</i> editor Mathatha Tsedu’s vision of creating a "distinctly African" newspaper is finally paying off. For the first time in four years, it sold more than 200,000 copies. Matebello Motloung asks him why this strategy failed with the <i>Sunday Times</i> and where he is taking his newspaper.
Tabloid journalists often complain that journalism awards discriminate against their genre. But perhaps the industry is justified in doing so, argues Matebello Motloung.
The rise of the metro sexual has seen not only men’s grooming habits change, but also their reading habits. And nowhere is this more evident than in the enormous growth the men’s magazine sector has experienced in the last few years.
Some big-name media professionals have recently taken to blogging. Matthew Buckland reports.
Local media planners wary of online advertising should consider emigrating to Afghanistan where the pace of technology will be slow enough for them, writes Matthew Buckland.
A self-proclaimed communist who became an idol of the opposition, the "bourgeois" media and global capital institutions, has ended up in conflict with the government she represented. This is how one can sum up the three-year period of Nozizwe ÂMadlala-Routledge as the deputy minister of health, which ended last week, writes Sibani Mngadi.
Several radio stations have given their drive-time shows a shake-up as the national average of time spent listening to radio drops. Matebello Motloung reports.
A well-known research company is contemplating a study that looks into the similarities between blacks and Afrikaners, which are many, according to Matebello Motloung. She touches on some she’s picked up over the years.
Fred Khumalo reminisces about the good old days of typewriters and wonders he should bow to pressure to start his own blog. <