/ 15 July 2020

Galaxy A21s captures imagination of the youth

Galaxy A21s
The Galaxy A21s has incredible new features

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With an immersive display, a versatile camera system, and long-lasting battery life, the Galaxy A21s packs Samsung’s most essential mobile innovations into a stunning, holographic design. Whether you are shooting pictures and videos to share with your friends or streaming your favourite content on the go, the device is ready to help you make the most out of your daily life.

Features

Awesome screen: Immerse yourself in the large 6.5-inch Infinity-O Display of Galaxy A21s. A wide aspect ratio fills your screen with content from edge to edge. Watch your favourite videos, games and live streams on its HD+ display.

Stylish look: The Galaxy A21s has a glossy and holographic finish that catches the eye. The smooth curves of the body allow for an easy and secure grip when navigating the screen.

Quad camera: Go ultra high-res with a 48MP main camera for crisp, clear photos day and night. A 123° 8MP ultra-wide camera captures more of the view. Choose the upgraded 2MP macro camera for highly refined close-ups, and make sure the subject always stands out with the 2MP depth camera’s multiple live focus effects.

Better selfies: For stunning daytime looks, Galaxy A21s’ 13MP front camera gives you clear, high-resolution photos. And with live focus to gently blur the background, your face becomes the star.

Marathon battery: When out living life, you need a phone that can last. A 5 000 mAh (typical) battery gives you the power to stream, share and game on. And if you start running low, plug in and power up with up to 15 W of fast charging.

More play room: Galaxy A21s has fast processing and spacious storage so you can focus on now. An advanced Octa-core processor and 3.4/6 GB of RAM deliver smooth and efficient performance. Download more and delete less with 32/64 GB internal storage. Add even more with a 512 GB microSD card.

Better security: Built into the phone’s hardware and software from the start, Samsung Knox protects your phone from the minute it’s turned on. Offering multi-layered security, it defends your most sensitive information from malware and malicious threats. There is also fingerprint and facial recognition for quick locking and unlocking.

At your service: Enjoy peace of mind when you choose to buy a galaxy smartphone. The Interactive diagnostics and optimisation on Samsung Members app makes it easy to tune up the performance of your devices, while our helpline lets you troubleshoot problems when you need the extra assistance.

Awesome is for Everyone

With the Awesome is for Everyone campaign, Samsung celebrated the power of smartphone creativity at everyone’s fingertips. Featuring a simple, catchy tune and creatives that reflect the latest digital trends, the ad campaign attracted the attention of young consumers around the globe.

The #danceAwesome challenge, initiated in partnerships with the K-pop group BLACKPINK and mobile video-sharing social media platform TikTok, also garnered positive reaction. The social media challenge captured the imaginations of young people across the world, generating 4.7 million pieces of user-created video content, surpassing 20.2 billion views on TikTok and a significant increase in purchase intent.

“We are thrilled to see such a positive response from the creative industry to these stories inspired by the Galaxy A line-up,” said Stephanie Choi, Senior Vice-President and Head of Global Marketing Team, Mobile Communications Business at Samsung. “The Galaxy A devices have been loved by our users in recent years. Providing consumers with awesome features that are truly important to them and seeing the content they create has been a sensational experience. We are excited to see what comes next in innovations and how creatives use them.”