Eureka Mills started as a family business in 1998 when two local farmers set up a rudimentary flour mill in their shed with the initial purpose of adding value to the wheat they themselves produced. They soon realised that there was a real need for healthy, unbleached flour and the need was much larger than they had originally anticipated. The mill slowly expanded as the demand increased and the team decided to take in wheat from other farmers in the district, via the local co-operative (Sentraal-Suid Kooperasie), to ensure consistent production capacity.
As the business grew, so did the team’s passion. Very early on this passion was distilled to a simple, clear vision which continues to drive the business to this day: creating a healthy bread and flour culture in South Africa.
Only the best
Eureka Mills only uses high quality, locally produced wheat. In the Southern Cape region, where the mill is based, biological farming which employs minimal tillage, is the norm. This and other sustainable practices such as crop rotation and reduced chemical interventions result in soil that is high in nitrogen and organic materials, which in turn improves the structure of the soil. Healthy soil equates to wholesome and nutritious wheat.
Eureka strives to create natural and wholesome products that transcend expectations of both taste and ingredients, and to create a bread and flour culture by educating the consumer about the highest quality products, from farm to consumer.
As market leaders in the field, Eureka Mills dedicate themselves to the development and production of sustainable premium quality stoneground flour that will not only fulfil the needs of the baking industry, but also inspire the healthy home baker.
The company respects nature and acknowledges the agricultural practitioners producing these crops to ensure an exceptional product. It strives to build partnerships that engage and uplift the local community and sustain a thriving workforce.
What sets Eureka’s flour apart?
Eureka’s flour is milled in a very special way. Commercial mills use milling equipment with numerous sets of steel rollers to grind wheat. These rollers generate extremely high temperatures, inevitably damaging the wheat germ and destroying valuable vitamins and enzymes. During this process the fine, top-quality flour is continually extracted for use in cake flour and self-raising flour.
In contrast to this, Eureka Mills’ milling process utilises only four sets of rollers and two sets of grinding stones. It is a much slower and natural process that generates relatively little heat. No components are extracted from the flour and no additives or preservatives are added, so Eureka Mills flour retains all the healthy wheat germ, natural oils, vitamins and enzymes, making it rich in fibre, wholesome and nutritious.
Stoneground flour is preferred by many bakers and natural food advocates because of its texture, sweet and nutty flavour, and the fact that it is nutritionally superior and has a better baking quality than steel-roller-milled flour.
These wonderfully unique characteristics are what make Eureka’s products popular with artisan bakers and enthusiastic home bakers alike. When the business was still young and struggled to build a retail footprint, it was consumers who insisted on high-quality flour that convinced retailers to carry the Eureka’s flour range. Eureka Mills was the first stoneground flour listed with South African retailers and the rest, as they say, is history…
After many years of hard work and perseverance, facing the ups and downs of the consumer market, the business continues to grow organically. The Eureka Mills brand is recognised and loved by many and is truly something to be proud of.
The Eureka team is excited about the future. By staying true to its vision of promoting a healthy bread and flour culture and by educating the consumer; it will be able to bring about a tangible, positive change in the way people think about baking and buying bread for their families.
Core values
The Eureka Mills team takes ownership of itself and its clients and holds itself accountable for its choices and results. It is honest, transparent and committed to doing what’s best for its customers and the company. It strives to do the right thing always, by acting truthfully and honourably, sharing information, mistakes, victories and insights responsibly. It seeks input and provides feedback, with high standards and by taking pride in its work.
The company wants passionate collaborators: wheat producers who are dedicated to improve the health and wellness of consumers. It works hard to create a natural bread and flour culture, leading the way and driving initiatives that make it the pioneer in its market.
For more information about Eureka Mills, click here