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Advertising Industry

A place to feel something real
Article
/ 23 October 2019

A place to feel something real

Using a setting of art, food and drinks, The Feel Party aims to encourage engagement with breast cancer

By Zaza Hlalethwa
Social media influencers must #ad it
Article
/ 1 March 2019

Social media influencers must #ad it

To protect the public, people should disclose when they are paid to promote products

By Tshegofatso Mathe
No smoke without fire: Tobacco companies in quiet return to Formula One
Article
/ 20 February 2019

No smoke without fire: Tobacco companies in quiet return to Formula One

​Tobacco giants Philip Morris and British American Tobacco have formed partnerships with scientific research subsidiaries and Formula 1 teams

By Agency and Raphaelle Peltier
Advertising’s smart pantsula
Article
/ 1 February 2019

Advertising’s smart pantsula

Unorthodox creative Festus Masekwameng blasted his way into a closed industry

By Zaza Hlalethwa
Inside advertising: A Q&A with Ahmed Tilly
Article
/ 16 January 2019

Inside advertising: A Q&A with Ahmed Tilly

As a part of the series on the advertising industry, Zaza Hlalethwa spoke to the chief creative officer of FCB Africa about transformation.

By Zaza Hlalethwa
Ads out of touch with audiences
Article
/ 11 January 2019

Ads out of touch with audiences

Black peoples’ lived experiences need to be at the heart of campaigns

By Zaza Hlalethwa
No jingle in musicians’ pockets
Article
/ 5 October 2018

No jingle in musicians’ pockets

The marketing company says the advertising tunes they wrote are its intellectual property

By Athandiwe Saba
Sizakele Marutlulle
Article
/ 31 August 2018

Sizakele Marutlulle

Founder and chief executive, Matutlulle and Co

By Carl Collison
Advertisers as allies in the struggle for LGBTIQ equality, representation, inclusion
Article
/ 17 August 2018

Advertisers as allies in the struggle for LGBTIQ equality, representation, inclusion

SA advertisers are receiving training in how to positively portray the full spectrum of sexualities and genders in their adverts

By Staff Reporter
We’re transforming the milky way
Article
/ 5 January 2018

We’re transforming the milky way

Advertising agencies must confront the need for change if they are to survive in the SA landscape

By Khadija Patel
Transgender ad breaks through
Article
/ 17 November 2017

Transgender ad breaks through

Activists say the ad industry has a prime role to play in normalising the presence of LGBTI people in society

By Carl Collison
Dove advertisers can’t wash away the stain of whiteness
Article
/ 16 October 2017

Dove advertisers can’t wash away the stain of whiteness

The advertisers have shown themselves to be either tone deaf or terribly ignorant — or both.

By Staff Reporter
Imagining the Loeries from the future, where the current inequalities are dealt with
Article
/ 26 August 2016

Imagining the Loeries from the future, where the current inequalities are dealt with

Taking a look at the ad industry’s premier event from a futuristic perspective sheds light on its current inequalities.

By Milisuthando Bongela
The image of the post-colonial ‘man’ is stereotypical humbug
Analysis
/ 13 December 2015

The image of the post-colonial ‘man’ is stereotypical humbug

This campaign feeds the “black diamond” obsession that focuses on the success of a few black people at the expense of the poor and unemployed.

By Athambile Masola
Will the Malema-Mbalula twar buff up their brands?
Article
/ 1 October 2014

Will the Malema-Mbalula twar buff up their brands?

Politics is no different than the dog-eat-dog world of advertising. But similarly, politicians need to move beyond all talk and no delivery.

By Staff Reporter
Don’t Miss This: The Nedbank Digital Edge Live
Article
/ 6 August 2014

Don’t Miss This: The Nedbank Digital Edge Live

South Africa’s largest digital marketing show will explore the key themes of authenticity, purpose, values and doing good.

By Staff Reporter
Skin lighteners speak of a dark age
Article
/ 10 July 2014

Skin lighteners speak of a dark age

The cosmetics industry is still blatantly promoting the noxious idea that light is right.

By Staff Reporter
Highlights – 2014 Cannes Lions Festival of Creativity
Article
/ 23 June 2014

Highlights – 2014 Cannes Lions Festival of Creativity

With over 48 hours of talks, workshops, screenings, exhibitions, award ceremonies and parties, Kate Desmarais makes sense of Cannes Lions.

By Staff Reporter
Creativity: the great equaliser
Article
/ 31 January 2014

Creativity: the great equaliser

The South African advertising industry is being criticised as being slow to transform.

By Staff Reporter

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