Advertising industry

 
No jingle in musicians’ pockets
No jingle in musicians’ pockets
Three young musicians say they composed jingles to advertise some of South Africa’s biggest brands, but were paid peanuts by GG Alcock, the head...
Sizakele Marutlulle
Sizakele Marutlulle
Little has changed in the advertising industry and its messaging since Sizakele Marutlulle entered it more than 20 years ago.
Advertisers as allies in the struggle for LGBTIQ equality, representation, inclusion
Advertisers as allies in the struggle for LGBTIQ equality, representation, inclusion
Advertisers have a significant influence on how people see others, as well as how they see themselves. Adverts influence how the public thinks...
Transgender ad breaks through
Transgender ad breaks through
‘This is not an ad; this is appreciation,” says Stefanie Jason, editor-in-chief of the website Between 10 and 5.
Dove advertisers can’t wash away the stain of whiteness
Dove advertisers can’t wash away the stain of whiteness
I am not in advertising, which means I have no idea what is current in that world. Where I have some experience is in public relations, where I...
Imagining the Loeries from the future, where the current inequalities are dealt with
Imagining the Loeries from the future, where the current inequalities are dealt with
It is Saturday night in the Durban Convention Centre. The Loeries, a live commercial for the advertising industry, are about to begin. A woman’s...
The image of the post-colonial 'man' is stereotypical humbug
The image of the post-colonial 'man' is stereotypical humbug
Mayihlome Tshwete is the face of Rémy Martin. It is plastered arrogantly on a billboard in Rosebank, Johannesburg (you can’t miss it when...
Will the Malema-Mbalula twar buff up their brands?
Will the Malema-Mbalula twar buff up their brands?
A digital conference on Tuesday on the changing world of advertising and how brands need to move away from all talk and no action had me thinking:...
Don't Miss This: The Nedbank Digital Edge Live
Don't Miss This: The Nedbank Digital Edge Live
The Nedbank Digital Edge Live will explore the key themes of authenticity, purpose, values and doing good.
Skin lighteners speak of a dark age
Skin lighteners speak of a dark age
The White Plan. No, this isn't the title of a long-lost treatise on race relations by Adolf Hitler or Hendrik Verwoerd or Asa Carter (take your pick)...
Highlights - 2014 Cannes Lions Festival of Creativity
Highlights - 2014 Cannes Lions Festival of Creativity
Cannes Lions is more like a marathon than a festival. With over 48 hours of talks, alongside countless other workshops, screenings, exhibitions,...

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