Advertising industry

 
Social media influencers must #ad it
Social media influencers must #ad it
If you’re an avid social media consumer you may have noticed a new hashtag, #ad, or the use of words such as “sponsored” or “partnership”....
No smoke without fire: Tobacco companies in quiet return to Formula One
No smoke without fire: Tobacco companies in quiet return to Formula One
Tobacco giants Philip Morris and British American Tobacco have formed partnerships with their scientific research subsidiaries and Formula 1 teams...
Advertising’s smart pantsula
Advertising’s smart pantsula
It has been more than 16 years since Festus Masekwameng (40) officially touched down in the advertising district.
Inside advertising: A Q&A with Ahmed Tilly
Inside advertising: A Q&A with Ahmed Tilly
How did you get into advertising?
Ads out of touch with audiences
Ads out of touch with audiences
Advertising is the lifehood of capitalism and, in South Africa, the majority of brands aim at black consumers. But in the latter part of 2018,...
No jingle in musicians’ pockets
No jingle in musicians’ pockets
Three young musicians say they composed jingles to advertise some of South Africa’s biggest brands, but were paid peanuts by GG Alcock, the head...
Sizakele Marutlulle
Sizakele Marutlulle
Little has changed in the advertising industry and its messaging since Sizakele Marutlulle entered it more than 20 years ago.
Advertisers as allies in the struggle for LGBTIQ equality, representation, inclusion
Advertisers as allies in the struggle for LGBTIQ equality, representation, inclusion
Advertisers have a significant influence on how people see others, as well as how they see themselves. Adverts influence how the public thinks...
Transgender ad breaks through
Transgender ad breaks through
‘This is not an ad; this is appreciation,” says Stefanie Jason, editor-in-chief of the website Between 10 and 5.
Dove advertisers can’t wash away the stain of whiteness
Dove advertisers can’t wash away the stain of whiteness
I am not in advertising, which means I have no idea what is current in that world. Where I have some experience is in public relations, where I...
Imagining the Loeries from the future, where the current inequalities are dealt with
Imagining the Loeries from the future, where the current inequalities are dealt with
It is Saturday night in the Durban Convention Centre. The Loeries, a live commercial for the advertising industry, are about to begin. A woman’s...

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