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/ 25 August 2007

Google’s news upsets media boffins

It was an employee at the WPP advertising business who so succinctly categorised Google, the search engine, as a "frenemy". Nowhere is this ambiguous status more obvious than in the search engine’s relationship with newspapers. Google’s draining of the online ad market through the organisation of other people’s content infuriates the media, yet the power of the search engine to refer traffic to your website is undeniable.