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/ 30 November 2007
Seeking to keep the peace in its popular online hangout, Facebook has overhauled a new advertising system that sparked privacy complaints by turning its users into marketing tools for other companies. Users will have greater control over whether they want to participate in a programme that circulates information about their online purchases.
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/ 17 October 2007
Like a gourmet chef who rarely eats out, Google feeds advertising services to hordes of other businesses while skimping on its own marketing. The recipe has been extremely fruitful. While the internet search leader has sold more than -billion in advertising since 2001, Google has become a household name without buying expensive ad campaigns.
With online social networking portals becoming ever more popular, it was inevitable that niche communities would begin to map out their own territory on the web, writes Lloyd Gedye