The changing role of marketing
/ 22 January 2020

The changing role of marketing

Marketing is an exciting discipline, offering the perfect fit for individuals who are equally interested in business, human dynamics and strategic thinking. But the “mad men” days of old now come with a new, more complex technological twist: conventional knowledge, experience and skill are no longer enough. Additional competencies in entrepreneurship, data analytics, business innovation, […]

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/ 3 October 2007

Internet telephony pioneers stumble

In spite of its global popularity, internet telephony (voice-over-internet protocol, or VoIP), which is almost free for users, has not become a gold mine for its pioneers such as Skype and Vonage. Popular online auction firm eBay, which bought Skype two years ago for ,6-billion, affirmed that message in a costly way on Monday.