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/ 14 August 2006

A hundred years on, nudism is big-money business

It started about 100 years ago with the promotion of proper conditions for the preservation of health, but nudism, as practised on France’s Atlantic coast, has since turned into a multimillion-euro business. "You’ve got to use your brain before you drop your clothes in public," says Jean-Michel Lorefice of Euronat, a 300ha resort at Grayan-et-l’Hopital in the south-western Gironde region.