No image available
/ 18 May 2007

Coming to the small screen: In-game advertising

On May 12, the <i>Guardian</i> reported on Google’s plans to psychologically profile online gamers and then hawk the information to advertisers. The company has filed patents for a technology that analyses the tactics we use in games like <i>World of Warcraft</i> and <i>Quake</i>, so that in-game ads can be individually doctored to the player.

No image available
/ 19 April 2007

Yesterday’s games: Gold dust to collectors?

Video games, by their very nature, are considered disposable commodities. Today’s cutting-edge masterpiece is tomorrow’s laughable relic, and even those few titles that maintain their appeal can easily be picked up in bumper nostalgia packs like Sega’s recent, and in my opinion unmissable, <i>Mega Drive Collection</i> on PlayStation Portable.

No image available
/ 22 February 2007

New tech industry with old tech habits

A games drought is coming. Xbox 360 owners in the United Kingdom will get <i>Crackdown</i> this week then nothing much until the likes of <i>Mass Effect</i>, <i>Bioshock</i> and, of course, <i>Halo 3</i>. Wii fans have <i>Mario</i> and <i>Metroid</i> titles to look forward to in the distant future.