Matthew Buckland

Local media planners wary of online advertising should consider emigrating to Afghanistan where the pace of technology will be slow enough for them, writes Matthew Buckland.

Some big-name media professionals have recently taken to blogging. Matthew Buckland reports.

Matthew Buckland predicts that newspapers of the future will be luxurious, pricey items.

The fundamental art of linking is something online media could learn from the blogosphere, writes Matthew Buckland.

Content on cellphones is the killer apparatus and online publishers should beware, writes Matthew Buckland.

Online advertising as we know it is crude. But it is entering a new era of sophistication, writes Matthew Buckland.

Matthew Buckland says online publishers should start treating every web-based article as if it is a "mini-homepage".

Imagine a world where you could actively sell advertising on archived content. Well, it is here, says Matthew Buckland.

Magazines have not enjoyed the same high profile, runaway success of their newspaper counterparts in the online world, writes Matthew Buckland.

Online advertising is not only about clicks, leads and acquisitions- branding is important too, writes Matthew Buckland.

The media world is undergoing profound change. We know the great catalyst for these changes has been the onward march of the digital age and the arrival of the internet.

Matthew Buckland says competition in the online financial news industry is heating up.

Matthew Buckland on the online trend where every man and his blog are joining in on the writing game.

Matthew Buckland tells us why media bosses should ditch their internet paranoia and start cashing in.

The British are spending more time online than watching television. Can South Africans ever match this trend, asks Matthew Buckland.

Since blogs have made their way into the general population’s consciousness, big media have been trying to work out how to get a slice of the action. Now Johnnic has its own citizen journalism website reporter.co.za. Matthew Buckland wonders if it will work.

Some say "Web 2.0" is just the latest meaningless buzzword in a long list of internet hyperbole. But Matthew Buckland argues that such labels can be useful.

Matthew Buckland recently returned from an online conference in Madrid, where talk of the medium’s "boom" dominated events. Those words have been used before, but now even Bill Gates is saying all media channels will soon be powered by the internet.

An alternative to the antagonistic relationship that often exists between print and online is an obvious collaboration that results in better journalism. Matthew Buckland explains.

Here’s a prediction. Expect online advertising to increasingly resemble television commercials. Soon there won’t be too much difference between an advert you see on your box and an advert you see on a website you happen to be visiting. They may even be one and the same thing.

When <i>The Media</i> launched three years ago, those who still had jobs in the online industry struggled with damaged reputations from the dotcom fallout. Today, says Matthew Buckland, a more sober online industry appears to be on much steadier ground.

Radio has reached the age where it knows that it doesn’t know. It’s lost the brash confidence of 1996 when everyone was still high on freedom narcosis and anything seemed possible. Then we still compartmentalised people, now South Africans defy glib categorisation. The radio industry is taking another look at precisely whom it is broadcasting to. Charlene Smith reports.

It means "quick" or "informal" in Hawaiian. Matthew Buckland explains the latest form of web-based "open content", which has net wizards in a spin.

When will online journalism make a real impact in this country? Matthew Buckland argues that until online news publications start to publish more original stories, they’re not going to be taken seriously.

If it’s not the traffic or the advertising model, why is online experience a massive growth in revenues? Matthew Buckland finds some answers in a Standard Bank case study.

Google has bust in on the turf of local search engines Ananzi and Aardvark, making it easier to search the South African web than ever before. But, says Matthew Buckland, the locals know how to spell "Xhosa" correctly.

Matthew Buckland looks at what the net does in the advertising arena that traditional media can’t, and argues it goes beyond branding, allowing people to transact with the advertiser and buy the product right there and then at the online shop.

In the immediate aftermath of the Asian tsunami, blogs were a major source of news and assistance. The disaster also highlighted a new form of blogging, called vlogging. Matthew Buckland explains.

IRIN, a news wire set up in response to the information vacuum surrounding the Rwanda genocide, is a classic example of the power of the internet in Africa. Matthew Buckland expands.

Radio "streaming" may draw in a surprising amount of listeners, but the business prospects have yet to evolve. Matthew Buckland considers the current landscape and future prospects of the net’s audio capabilities.