Fragrance manufacturers claim their products can lure the opposite sex. The secret behind allure, is little more subtlety writes Tammy Violet Frazer.
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In the fragrance industry, perfumers are champing at the bit to offer distinct personalised fragrances, writes perfumer Tammy Violet Frazer.
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The time has come for consumers to question what exactly is in the products they habitually replenish, writes Tammy Violet Frazer.
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Fragrances especially natural scents, which are more subtle and nuanced than chemicals – smell different on different skins because of skin chemistry.
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"A fragrance is a framed story, and sometimes how that story is told is as important as the juice itself," writes perfumer Tammy Violet Frazer.
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“Dissonance”, “counterpoint” “Sillage”… perfumer Tammy Violet Frazer talks us through some perfume lingo.
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Tammy Violet Frazer writes about the powerful link between smell and memory.
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"The shape, style and colour of a perfume bottle plays a vital part in your attachment to a fragrance," writes Tammy Violet Frazer.
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Perfumers should seize the essence of the notes to construct a story that will be pushed through every available marketing and advertising channel.
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Formulating a fragrance is made more complicated by the complexity of sourcing raw material for the final scent.
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Apt descriptive prose, comparisons and personal truths from perfume aficionados are what drive the purchase of perfume online.
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A house scent can make guests feel immediately at ease, but it can be dangerous if not executed properly.
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The creation of perfumes is informed by scientific research into smell and memory, but also by art and literature.
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We should be investing in local technology, otherwise the only winners are logistics companies that transport our precious natural resources away.
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An African hand helping to preserve a fragile and dignified business – rose harvesting.
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/ 28 September 2008
Hadley Freeman meets the authors of an intelligent and funny guide to the intangible world of fine fragrance.