Garreth van Vuuren

Category
Business

Age
32

Organisation / Company
RAPT Creative Agency
Website

Profile

Garreth van Vuuren, 32, has over 15 years of experience leading teams, businesses and projects. He started marketing agency RAPT Creative just before the world went into Covid-19 lockdown.

When it did, instead of marking time as others did, he forged ahead with his strategy for growing RAPT. He recruited a diverse, talented team, who produced relevant marketable solutions that captivated the imagination. RAPT achieved 100% revenue growth year-on-year during 2020 and 2021 and now, in its fourth year, is chasing a target of over R100 million. I

t was awarded Financial Mail Advertising Agency of the Year 2022. “I’m proud of the agency we have built and the incredible people that we work with, but I know there’s always more to learn and room to grow,” he says. Garreth’s advice to his younger self would be: “Nothing is as serious as you make it out to be. We tend to create and manufacture our own issues in our heads, more than they exist in reality.”

List your educational background - qualifications and institutions?

• Marketing degree from the IMM Graduate School
• Postgraduate in business management

Any awards or achievements in your field?

Financial Mail, Advertising Agency of the Year 2022

One childhood memory that has spurred you to such levels of achievement?

The look my mom gives me when she is proud … and also when she isn’t

Advice to your younger self?

Nothing is as serious as you make it out to be. We tend to create and manufacture our own issues in our heads, more than they exist in reality.

What would you like South Africa to look like in five years?

Some more love and care for everyone would be a nice place to be.