Ferial Haffajee
You’ve always wanted a Landie? Virgin Atlantic gave away four Land Rovers each to more than 62 000 magazine lovers in a recent promotion. Well, OK, they’re one-dimensional and won’t take you very far, but the gimmick is clever and hey, a girl can dream!
Net#Work, a medium sized ad agency, conceived this clever decal idea to highlight a Virgin service. Together with Land Rover, the airline provides a free limo service to all passengers travelling Upper Class.
Net#Work art director Gerry Human says: “The United Kingdom head office was so impressed by the concept that they utilised it for their annual 1998 calendar.”