/ 22 March 1999

PRIMEDIA TO MARKET IN UK

MEDIA and communications group Primedia announced on Thursday that it has launched its international direct marketing brand — Primecom — at a marketing trade fair in London. Currently contributing in the region of 45-million to Primedia’s total turnover, Primecom is the UK holding company for Primedia’s off-shore direct marketing activities and represents a total direct marketing solution for the UK’s top marketers.