/ 20 April 2000

SAB LAUNCHES HOLSTEN IN RUSSIA

SOUTH African Breweries and Germany’s Holsten-Brauerei AG, seeking to establish a presence in a fast-growing market, have launched licensed production of Holsten beer in Russia. “We have signed an initial agreement for five years”, Alan Richards, managing director of SAB Europe division, said. A SAB-owned brewery in Kaluga, about 200km south-west of Moscow, is expected to produce 80 000 hectolitres of bottled light Holsten by the end of 2000.

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