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29 Sep 2000 00:00
Nelson Mandela is to appear in a R2-billion advertising campaign for the United Nations Children’s Fund (Unicef) to be directed by Steven Spielberg. The pair will collaborate on the project, which aims to push children’s rights to the top of the agenda ahead of a UN report next year.
The campaign will be run by the London- based advertising agency, TBWA, which won the account over M&C Saatchi New York.
At the time of TBWA’s appointment in March, Corinne Wood, head of communications at Unicef, said: “TBWA has demonstrated an acute understanding of the brief as well as an ability to challenge perspectives on children’s issues and proven experience of repositioning global brands.”
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