Harmony has secured the distribution rights to the United States and Canada for the Lord of the Rings trilogy, the gold mining company announced on Thursday.
The licensing rights include the distribution of ”The One Ring”, gold and silver jewellery, investment bars and coins. ”We are extremely pleased with securing the rights for the North American market for these products produced in South Africa.
”Beneficiation (sic) of our gold has been high on our
”The Two Towers”, the second motion picture is set for release in December 2002 and is expected to be even more popular than the first installment, ”The Fellowship of the Ring”.
Harmony said the Free State goldfields would see more benefits from this initiative, as Emthuthwini and the Virginia Jewellery School would be producing the silver articles associated with the three motion pictures.
priority list and initiatives like these ensure new opportunities for South Africa and its people,” Harmony marketing director Ferdi Dippenaar said in a statement.
The company was successful in producing ”The One Ring” for the launch of the trilogy in 2001.
Orders in excess of R1-million had already been placed by Harmony with the school for delivery to the North American market. – Sapa