A Japanese demolition firm has found a smashing way of making a name for itself — through its company song.
Nihon Break Kogyo Company’s company song broke into the Oricon in 22nd place, one of the nation’s most influential music charts, reported Kyodo press agency on Monday.
It is the first time that a ”shaka”, or corporate anthem, has made the charts, according to Oricon, a major Tokyo music information provider.
The tune has already been made into ringtones for mobile phones and two major Japanese karaoke song distributors are set to add it to their song books in January.
With catchy humorous lyrics promoting the company — ”We will destroy houses! We will destroy bridges! We will destroy buildings!” — the company song was composed and recorded two years ago by an employee, and almost forgotten.
It suddenly entered the nationwide spotlight when it was picked up by a television programme in late October. It immediately created a sensation, mostly among teenagers.
In response to fan demand the demolition firm has decided to sell CD copies of the company song. — Sapa-DPA