/ 7 January 2004

Top 10 billboard brands

style=’font-size:12.0pt;mso-bidi-font-size:14.0pt;font-family:”Times New Roman”;

mso-bidi-font-weight:bold’>Top 10 billboard brands

style=’font-size:12.0pt;font-family:”Times New Roman”’>

margin-bottom:4.0pt;margin-left:0in;text-align:center’>

face=Arial>

style=’width:120.5pt;border:solid windowtext 1.0pt;border-left:none;

mso-border-left-alt:solid windowtext 1.0pt;mso-border-alt:solid windowtext 1.0pt;

mso-border-right-alt:solid windowtext .5pt;background:#CCFFFF;padding:0in 5.4pt 0in 5.4pt;

height:13.5pt’>

font-weight:bold’>Brand

margin-bottom:4.0pt;margin-left:0in;text-align:center’>

face=Arial>

style=’width:77.95pt;border:solid windowtext 1.0pt;border-left:none;

background:#CCFFFF;padding:0in 5.4pt 0in 5.4pt;height:13.5pt’>

font-weight:bold’>Growth over Jan-Aug 2002

size=2 face=Arial>1

lang=EN-ZA style=’font-size:10.0pt;font-family:Arial’>Love Life HIV

size=2 face=Arial>R29.71m

size=2 face=Arial>+22%

size=2 face=Arial>2

face=Arial>Vodacom

size=2 face=Arial>

size=2 face=Arial>R8.19m

size=2 face=Arial>+79%

size=2 face=Arial>3

lang=EN-ZA style=’font-size:10.0pt;font-family:Arial’>Carling Black Label

size=2 face=Arial>R6.2m

size=2 face=Arial>+33%

size=2 face=Arial>4

lang=EN-ZA style=’font-size:10.0pt;font-family:Arial’>National Lottery

size=2 face=Arial>R4.68m

size=2 face=Arial>-24%

size=2 face=Arial>5

lang=EN-ZA style=’font-size:10.0pt;font-family:Arial’>Samsung

size=2 face=Arial>R4.38m

size=2 face=Arial>+222%

size=2 face=Arial>6

lang=EN-ZA style=’font-size:10.0pt;font-family:Arial’>Cell C

size=2 face=Arial>R4.07m

size=2 face=Arial>+337%

size=2 face=Arial>7

lang=EN-ZA style=’font-size:10.0pt;font-family:Arial’>South African Airways

size=2 face=Arial>R3.78m

size=2 face=Arial>+594%

size=2 face=Arial>8

lang=EN-ZA style=’font-size:10.0pt;font-family:Arial’>Castle Lager

size=2 face=Arial>R3.64m

size=2 face=Arial>+19%

size=2 face=Arial>9

lang=EN-ZA style=’font-size:10.0pt;font-family:Arial’>LG

size=2 face=Arial>R3.55m

size=2 face=Arial>+310%

size=2 face=Arial>10

lang=EN-ZA style=’font-size:10.0pt;font-family:Arial’>FNB

size=2 face=Arial>R3.40m

size=2 face=Arial>+143%

 

 

face=”Courier New”>

style=’font-size:12.0pt’>The biggest

billboard advertisers in South Africa, according to Nielsen Media Research’s

class=SpellE>AdEx (January to August 2003), are:

style=’width:324.85pt;margin-left:-.5pt;border-collapse:collapse;mso-padding-alt:

0in 5.4pt 0in 5.4pt’>

margin-bottom:3.0pt;margin-left:0in;text-align:center’>

face=Arial>

style=’width:133.65pt;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;

border-right:solid windowtext 1.0pt;mso-border-left-alt:solid windowtext .5pt;

mso-border-left-alt:solid windowtext .5pt;mso-border-bottom-alt:solid windowtext .5pt;

mso-border-right-alt:solid windowtext .5pt;background:#CCFFCC;padding:0in 5.4pt 0in 5.4pt;

height:12.75pt’>

font-weight:bold’>Advertiser

margin-bottom:3.0pt;margin-left:0in;text-align:center’>

face=Arial>

margin-bottom:3.0pt;margin-left:0in;text-align:center’>

face=Arial>

margin-bottom:3.0pt;margin-left:0in;text-align:center’>

face=Arial>1

3.0pt;margin-left:0in;mso-layout-grid-align:none;text-autospace:none’>

size=2 color=black face=Arial>

border-bottom:solid windowtext 1.0pt;mso-border-bottom-alt:solid windowtext .5pt;

padding:0in 5.4pt 0in 5.4pt;height:12.75pt’>

border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;

mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt;

padding:0in 5.4pt 0in 5.4pt;height:12.75pt’>

+22%

margin-bottom:3.0pt;margin-left:0in;text-align:center’>

face=Arial>2

3.0pt;margin-left:0in;mso-layout-grid-align:none;text-autospace:none’>

size=2 color=black face=Arial>

border-bottom:solid windowtext 1.0pt;mso-border-bottom-alt:solid windowtext .5pt;

padding:0in 5.4pt 0in 5.4pt;height:12.75pt’>

border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;

mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt;

padding:0in 5.4pt 0in 5.4pt;height:12.75pt’>

+39%

margin-bottom:3.0pt;margin-left:0in;text-align:center’>

face=Arial>3

3.0pt;margin-left:0in;mso-layout-grid-align:none;text-autospace:none’>

size=2 color=black face=Arial>

border-bottom:solid windowtext 1.0pt;mso-border-bottom-alt:solid windowtext .5pt;

padding:0in 5.4pt 0in 5.4pt;height:12.75pt’>

border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;

mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt;

padding:0in 5.4pt 0in 5.4pt;height:12.75pt’>

-38%

margin-bottom:3.0pt;margin-left:0in;text-align:center’>

face=Arial>4

3.0pt;margin-left:0in;mso-layout-grid-align:none;text-autospace:none’>

size=2 color=black face=Arial>

border-bottom:solid windowtext 1.0pt;mso-border-bottom-alt:solid windowtext .5pt;

padding:0in 5.4pt 0in 5.4pt;height:12.75pt’>

border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;

mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt;

padding:0in 5.4pt 0in 5.4pt;height:12.75pt’>

-54%

margin-bottom:3.0pt;margin-left:0in;text-align:center’>

face=Arial>5

3.0pt;margin-left:0in;mso-layout-grid-align:none;text-autospace:none’>

class=SpellE>

style=’font-size:10.0pt;font-family:Arial;color:black’>Vodacom

size=2 color=black face=Arial>

border-bottom:solid windowtext 1.0pt;mso-border-bottom-alt:solid windowtext .5pt;

padding:0in 5.4pt 0in 5.4pt;height:12.75pt’>

border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;

mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt;

padding:0in 5.4pt 0in 5.4pt;height:12.75pt’>

+88%

margin-bottom:3.0pt;margin-left:0in;text-align:center’>

face=Arial>6

3.0pt;margin-left:0in;mso-layout-grid-align:none;text-autospace:none’>

size=2 color=black face=Arial>

border-bottom:solid windowtext 1.0pt;mso-border-bottom-alt:solid windowtext .5pt;

padding:0in 5.4pt 0in 5.4pt;height:12.75pt’>

border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;

mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt;

padding:0in 5.4pt 0in 5.4pt;height:12.75pt’>

+300%

margin-bottom:3.0pt;margin-left:0in;text-align:center’>

face=Arial>7

3.0pt;margin-left:0in;mso-layout-grid-align:none;text-autospace:none’>

class=SpellE>

style=’font-size:10.0pt;font-family:Arial;color:black’>Reckitt

size=2 color=black face=Arial>

border-bottom:solid windowtext 1.0pt;mso-border-bottom-alt:solid windowtext .5pt;

padding:0in 5.4pt 0in 5.4pt;height:12.75pt’>

border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;

mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt;

padding:0in 5.4pt 0in 5.4pt;height:12.75pt’>

+326%

margin-bottom:3.0pt;margin-left:0in;text-align:center’>

face=Arial>8

3.0pt;margin-left:0in;mso-layout-grid-align:none;text-autospace:none’>

size=2 color=black face=Arial>

border-bottom:solid windowtext 1.0pt;mso-border-bottom-alt:solid windowtext .5pt;

padding:0in 5.4pt 0in 5.4pt;height:12.75pt’>

border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;

mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt;

padding:0in 5.4pt 0in 5.4pt;height:12.75pt’>

+499%

margin-bottom:3.0pt;margin-left:0in;text-align:center’>

face=Arial>9

3.0pt;margin-left:0in;mso-layout-grid-align:none;text-autospace:none’>

class=SpellE>

style=’font-size:10.0pt;font-family:Arial;color:black’>Smithkline

size=2 color=black face=Arial>

border-bottom:solid windowtext 1.0pt;mso-border-bottom-alt:solid windowtext .5pt;

padding:0in 5.4pt 0in 5.4pt;height:12.75pt’>

border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;

mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt;

padding:0in 5.4pt 0in 5.4pt;height:12.75pt’>

+25%

margin-bottom:3.0pt;margin-left:0in;text-align:center’>

face=Arial>10

3.0pt;margin-left:0in;mso-layout-grid-align:none;text-autospace:none’>

size=2 color=black face=Arial>

border-bottom:solid windowtext 1.0pt;mso-border-bottom-alt:solid windowtext .5pt;

padding:0in 5.4pt 0in 5.4pt;height:12.75pt’>

border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;

mso-border-bottom-alt:solid windowtext .5pt;mso-border-right-alt:solid windowtext .5pt;

padding:0in 5.4pt 0in 5.4pt;height:12.75pt’>

+157%

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