South African low-fare airline kululu.com on Wednesday launched a credit card backed by Visa that will reward purchases with flying rewards.
Kulula.com credit-card holders will earn kulula “moolah” on all their purchases, which matches real currency rand for rand. kulula moolah will be able to be used towards any available flight on the airline.
Gidon Novick, the airline’s joint CEO, explained: “The kulula card is three times more generous than any other programme around and rewards can be used on any flight, any time.”
A strategic partnership with FirstRand Bank and Visa ensures that the kulula.com credit card can be used at more than 22-million merchants worldwide.
“We are proud to be a part of this great new concept — the credit-card market has become very competitive and we’ve come up with a credit card that will be difficult to beat,” said Jan Kleynhans, CEO of First National Bank card division. — I-Net Bridge