/ 26 March 2007

New US stamp is forever

An image of the Liberty Bell, an icon of American freedom and independence, will adorn the United States Postal Service’s new ”forever stamp”.

The design of the stamp was unveiled on Monday at the National Postal Forum, a gathering of companies in the mailing industry.

The forever stamp goes on sale on April 12 at 41 US cents. The rate for first-class postage rises to 41 cents on May 14.

The stamp, which will carry the word ”Forever” instead of a price, will remain valid for sending a letter, no matter how much postal rates go up in the future.

That will eliminate the annoyance of buying one- and two-cent stamps to make up the new rate when prices rise, and people who want to hedge against inflation could lay in a supply of the stamps for long-term use.

”Who said nothing lasts forever?” Postmaster General John E Potter said in a statement.

He said the Liberty Bell was selected because it resonates as one of the most prominent and recognisable symbols associated with American independence. — Sapa-AP