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21 Sep 2007 12:05
United States television network NBC will start offering limited free downloads of shows such as Heroes and The Office as part of its bid to expand the digital distribution of its programmes and compete with Apple’s iTunes Store, the network announced.
The new service, dubbed “NBC Direct”, will allow users to download episodes to computers running Microsoft Windows software for up to a week after the show has aired on television. The file will contain embedded advertising that cannot be skipped.
Seven days after the episode’s TV debut, the digital file will expire.
The new service will launch in a test version in October and be expanded in coming months to let users subscribe to shows and download them automatically.
High-definition shows will eventually be available through peer-to-peer technology, which will speed the download of larger files, NBC said on Wednesday. A special software player with filtering technology will prevent users from playing illegally downloaded videos.
NBC, like many networks, already sells episodes for permanent download and streams them for free on its website.
The network is experimenting with a variety of business models and technology to give viewers more options for watching shows.
That goal has become more important since NBC Universal, a unit of General Electric, said it would no longer sell TV episodes on iTunes because it wants the ability to sell its shows at a variety of prices instead of the $1,99 standard enforced by Apple.
“With the creation of this new service, we are acknowledging that now, more than ever, viewers want to be in control of how, when and where they consumer their favourite entertainment,” said Vivi Zigler, executive vice-president of NBC Digital Entertainment.
Other programmes that will be available at launch include Life, Bionic Woman, 30 Rock, Friday Night Lights, Late Night with Conan O’Brien and The Tonight Show with Jay Leno.—Sapa-AP
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