Small is beautiful. This has been the prevailing mood in tourism over the past decade. We want boutique hotels, cosy B&Bs, family-run restaurants serving local fare, city breaks, modest rental cottages, cycling holidays. We shun the sweeping all-you-can-eat hotel buffets, multinational hotel chains, giant cruise ships, carpets of sun loungers on the beach. We seek the isolated and unspoilt and we reject the over-developed and congested.
But there is growing evidence that the “big is best” model — typified by the skylines of Cancun, Benidorm and Las Vegas — is fast making a comeback. Across the world, major tourism developments are now planned or under construction that defy the fashion for modesty over brashness. Not since the 1970s have we seen such epic-scale tourism projects.
The spark for much of this about-turn is the success of Dubai, the holiday jewel of the Middle East, that has risen rapidly out of the deserts of the eastern Arabian peninsula and, in just more than a decade, become one of the world’s highest-profile tourist destinations. This is a place that is building indoor ski runs in the desert, a theme park twice as large as Florida’s DisneyÂÂworld, three skyscrapers vying to be the tallest in the world, hundreds of man-made islands in the sea, a six-runway airport. It’s a formula that has been a huge success: from a standing start in the early 1990s, Dubai now attracts six-million visitors a year. And the infrastructure that is currently under construction aims to attract a staggering 15-million by 2010.
A growing number of countries now aspire to recreate their own Dubai, largely through the rapid construction of mega-resorts serving high spenders seeking luxury. High yield, low volume is the business model for these destinations: why have four tourists spending £100 a night when you can have one willing to spend £400? Even countries such as Iran are starting to think like this, as evidenced by the building of the â,¬1,7-billion Flower of the East development on Kish Island — a vast project that, when finished in 2010, will include a “seven-star” hotel to rival the famous sail-shaped Burj al Arab across the Persian Gulf in Dubai.
Only time will tell what the implications of such developments will have for local environments and communities. But some campaign groups fear the worst. “According to the International Tourism Business Partnership, the global tourism industry is now worth $6,5-trillion a year, and is projected to achieve 4,2% annual growth over the next decade,” says Tricia Barnett, the director of Tourism Concern. “Clearly developers and governments around the world want to have a cut of this. This latest building frenzy is like the new gold rush and the developments are positively industrial in scale.
“What the tourist will never see, though, is who might have been forcibly moved from their homes to make way for the new resorts and golf courses, how much biodiversity has been lost in their development, how local needs might be sacrificed — such as water — and the extent of the corruption. The tsunami in 2004 unexpectedly and conveniently cleared land that had been longed for by the developers. It’s particularly frightening because the enormity of the resorts are often obscured by their luxury. Nowadays, these developments aren’t necessarily high-rise and in your face. They can be more subtle than that and are cleverly sculpted over huge acreages of land.”
Cambodia
Cambodia’s reputation as a less- developed, more pristine alternative to the well-trodden backpacker tracks that traverse Thailand and Vietnam could be short lived. The county’s largely untouched south coast is the focus of a major government-backed project to develop high-end tourism. A year ago, it announced that 61 offshore islands were now available to international investors to develop into a beach paradise. According to local media reports, the government wants to jump start the country’s economy and help diversify the tourism industry beyond the prime attraction of the 800-year-old Angkor Wat.
Last year, a Russian financier signed an agreement for an initial investment of $300-million to develop one of the islands. And in August the government announced that the leases for five of the islands had been sold for $627-million.
China
Hainan Island, which lies off the southern coast of the Chinese mainland, is often called “China’s Hawaii” because of its silky sand, palm-fringed beaches and year-round tropical climate. The main resort’s hub, Sanya, with 18 golf courses, a thick swathe of beachfront and high-rise hotels mean it has the look of pretty much any identikit tropical beach resort in the world — clearly inspired by Western hotels.
But it’s China’s domestic tourists who are really fuelling Sanya’s building boom. Yalong Bay, a special “tourism national reserve” about 19km east of Sanya, is where most of the luxury hotels are now located. International hotels chains that have located there include Sheraton, Crowne Plaza and Marriott. Further along the coast is Haitang Bay where there are plans for a $200-million “seven-star deluxe hotel project” to be constructed by 2011.
What is happening in Sanya today could be a taster for things to come elsewhere as Chinese tourists get more adventurous and start to travel beyond their borders with increasing frequency. The United Nations’ World Tourism Organisation predicts that about 100-million tourists will be coming out of China each year by 2020, a rise of 80-million from 2003.
Libya
Libya may have only just taken its first tentative steps into the world of tourism since coming in from the cold but the government is already planning to leapfrog into tourism’s big league.
Earlier this month, Muammar Gadafy’s son, Saif al-Islam, announced that a 2 000-square-mile area of land between Benghazi and Tobruk in the north will be the location for the $3-billion “Green Mountain Sustainable Development Area”. The plan is to incorporate a national park, eco-friendly hotels and even organic farms. It aims to create more than 70 000 jobs and comes with the endorsement of some high-profile names including Sir Norman Foster, Sir Nicholas Stern and the Prince of Wales . . . well, the Prince’s School of Traditional Arts is involved.
The authorities clearly know what they don’t want — the Green Mountain brochure has a photograph of Benidorm with a big red cross through it — but are a little vague on the details when it comes to explaining how this vision for sustainable tourism will be realised. But one sensible step taken will be not to build on the coast itself. Instead, all the hotels and tourism facilities will be set back away from the beach.
Kenya
A lion surrounded by a dozen white 4x4s. White-sand beaches crammed with package-holiday tourists. Images that could blur the mind’s-eye vision of a dream safari holiday — and ones that Kenya has worked hard to shake off in recent years. The strategy appears to have worked; eco-lodges are thriving, while the tourist numbers continue to swell: one million visitors will fly in this year for the first time ever.
So what to make of a new long-term plan to build three resort cities — one in the safari heartland, the others at the coast — with South Africa’s Sun City as the inspiration? A wise move or the first step on the path downmarket?
The first resort is planned for IsioloÂÂ, a backwater town 64km north of Mount Kenya. Situated at the gateway between the lush highlands and the desert scrub “badlands” that run towards Ethiopia, the town currently has little to offer the visitor in terms of amenities or attractions. What it does have is a superb climate and location: there are seven wildlife sanctuaries nearby, including Samburu, Buffalo Springs and Lewa Downs.
While no firm plans have been drawn up, it is envisaged that the Isiolo will become a “one-stop-shop” for tourists, with hotels, restaurants, golf courses and entertainment. Resorts are also planned for Mombasa and a second coastal city, possibly Malindi to the north, in the next 10 to 15 years.
The government has pledged to conduct impact assessments on both the human and natural environment before any ground is broken.
Morocco
Beautifully restored — and affordable — riads, trekking through vast, empty mountains, exploring ancient kasbahs … these are the attractions that draw us to Morocco. But the government feels it has missed a trick by ignoring the potential of its coastline — only 5,6km of it are currently developed for tourism. That is about to change.
To reach its goal of 10-million holidaymakers by 2010, the government estimated that 160 000 new “tourist beds” would be needed. The result was Plan Azur — a blueprint for six coastal resorts to be built by the end of the decade — five on the Atlantic, one on the Mediterranean.
The resort at El Jadida, near Casablanca, will focus on “gambling and entertainment” and is being financed by Kerzner International. Other developments include the 5 190-bed Port Lixus marina resort near Tangier.
And it’s not just the beaches being earmarked for development. Dubai-based investor Emaar is spending $2-billion on a ski resort in the High Atlas mountains at Oukaimeden. And with 2 000 hotel rooms, more than 300 retail units and 25 000 square metres of business and conference facilities planned, Oukaimeden will be a year-round hive of activity. But anyone who has visited the High Atlas will probably be wondering exactly how Emaar will combine the two seemingly opposite worlds of the Berbers with that of “conference facilities”.
Switzerland
If Dubai can build ski runs in its desert, then why can’t a beach be recreated up a snow-crested mountain? That is the view of Samih Sawiris, the billionaire owner of the Egypt-based Orascom hotel group, who has announced that he is to fund a huge new resort at Andermatt, complete with swimming pool and artificial sandy beach. Construction starts next year on land formerly owned by the Swiss army and will incorporate the ubiquitous 18-hole golf course and tropical spa complex. Five new hotels will offer 800 rooms and help create 2 000 new jobs.
The beach will not be the only odd sight in the Alps. The £70-million Matterhorn Glacier Paradise Project will see a 117m steel and glass pyramid built on top of the Klein Matterhorn, taking it to a height of 4 000m — which tourist chiefs hope will “make the mountain more attractive to visitors”. But given that the Alps are currently one of climate change’s proverbial “coalmine canaries” because of the region’s fast-melting glaciers and disappearing snow lines, is this really the best place to spend billions of dollars on new tourism infrastructure? — Â