New uses for the vuvuzela

After the World Cup, South Africa’s top political cartoonist depicted his proposals to reinvent the vuvuzela: as a pipe for heiress Paris Hilton, as dunce caps for the disgraced French team, or as a torch for South Africa’s Olympic bid.

While none of Jonathan “Zapiro” Shapiro’s ideas came to fruition, two South Africans decided to hold an international competition to revive the controversial vuvuzela, the plastic horn that became known worldwide during the Soccer World Cup for its drowning buzz.

This time, in the form of earrings.

A panel of South African artists and designers on Tuesday chose earrings as the best reuse of the vuvuzela from more than 150 photographs, videos and sketches submitted to a vuvuzela recycling competition. Matt Blitz, the event organiser, said the group began taking submissions in July, after the one-month soccer tournament ended.

Out of the seven judges, five voted for the earrings. The hoop earrings, created by Cape Town resident Megan Bernstein, consist of circular cross-sections of the long, hollow horn.

Other designs included toilet-paper holders, cocktail shakers and even fire-extinguisher hoses. Blitz said the best 50 design ideas will be sold and exhibited nationally.

Blitz said he and co-organizer Shaun McCormack were not fans of vuvuzelas before the World Cup.

“Then we fell in love with them during the World Cup, and instead of eradicating them it became a way to extend the life of vuvuzelas and keep them from landfills,” he said.

Blitz also said he hoped local artisans could interpret the earring design.

“They’re not just an aesthetic reuse,” he said. “They could become a product that community artists could construct to create their own revenue.”

Vuvuzelas created a constant din — and plenty of debate — at games during the World Cup, with some embracing the horns while others complained its sound was disruptive. FIFA, the governing body of soccer, said the use of vuvuzelas in South Africa were part of the country’s culture and supported their use.

Jono Swanepoel, creative director of Leftfield Advertising, a Cape Town-based company that launched the event, said the vuvuzela — love it or hate it — has become a symbol of unity in South Africa, a nation long known for its deep divisions.

The contest, he said, aims “to make this object of unity an object of utility by generating ways to reuse it”. — Sapa

Staff Reporter
Guest Author
Advertisting

My hardest story: Reporting on being queer in Tunisia

Reporting on queer issues is always tough. But Tunisia was something else

South Africa could use a communist party

The SACP is not building socialism, or even social democracy. Sadly, it has become just another party advancing the politics of patronage

Miners speak out against Sibanye

Not a year into buying Lonmin, Sibanye is accused of mistreating the mineworkers who were injured eight years ago during the Marikana massacre. But the platinum giant says it is a miscommunication. Athandiwe Saba and Paul Botes visit Marikana to find out the truth
Advertising

Press Releases

Wellcome Trust award goes to UKZN mental health champion

Dr Andr? J van Rensburg, a senior researcher in UKZN's Centre for Rural Health, received the Wellcome Trust Discretionary Award.

MTN gears up to deliver improved customer service

On 28 January, the first batch of MTN contract customers will be migrated onto the new customer service platform.

Request for expression of interest on analysis of quality and outcome indicators for regional and district hospitals in Lesotho

Introduction The Ministry of Health of Lesotho with the support of the World Bank funded Nutrition and Health Systems Strengthening...

MiX Telematics enhances in-vehicle video camera solution

The company has launched the gold MiX Vision Bureau Service, which includes driver-coaching tools to ensure risky driver behaviour can be addressed proactively and efficiently.

Boosting safety for cargo and drivers

The use of a telematics system for fleet vehicles has proved to be an important tool in helping to drive down costs and improve efficiency, says MiX Telematics Africa.

Silencing the guns and firearms amnesty

Silencing the guns and firearms amnesty

Gender-based violence is an affront to our humanity

Gender-based violence is an affront to our humanity

UK-Africa investment summit 2020: Think Africa Invest SA

UK-Africa investment summit 2020: Think Africa Invest SA